Analog Factory Experience offers the immediacy of a hardware synthesizer combined with the flexibility of a software based solution.

MEYLAN, France — Based on the much-acclaimed Analog Factory 2.0, a software instrument offering 3500 legendary synthesizer sounds, Analog Factory Experience includes a high quality 32-key, custom-made, MIDI keyboard. Musicians just need to plug in the keyboard via USB and launch the software. From there they can put their mouse away, everything is easily controllable from the keyboard. As a matter of fact, the user experience is the same as on a traditional Hardware synthesizer, except that Analog Factory Experience brings many more sounds, a better integration within DAW’s, and all this at a far better price.

Analog Factory Experience is a unique combination of a software synthesizer that brings 3500 sounds, along with a high quality dedicated hardware controller. Once the Software is started, you can put your mouse away, all functions can be activated from within the keyboard controller: select a sound to play, modify this sound, recall snapshots… This is a true hands-on experience: simple, straightforward and fun.

MAIN FEATURES:
3500 analog synthesizers sounds that have defined the sound of modern music. All presets are carefully selected from the Arturia Classic Synths (minimoog V, Moog Modular V, CS-80V, ARP 2600 V, Prophet V, Prophet VS and Jupiter-8V). These TAE(R) powered sounds offer unparalleled audio quality.

Fast filter the presets to your requirements: by Instrument, by Type (Bass, Pads, Leads) and/or by Characteristics (hard, soft, complex, simple, short, long), and find presets according to these filtered choices.

Organize Presets view by Name, Instrument, Type, CPU usage, Favorites, or User Presets. Straightforward Editing, with the most essential parameters for personalizing presets: (Filter and LFO sections, 4 Key Parameters differing for each preset, Chorus & Delay mix, ADSR envelope), more….

HARDWARE:
Keyboard: 32 keys with velocity. Controllers: 1 clickable encoder, 10 encoders, 4 sliders, 11 switches, 1 modulation wheel, 1 pitch bend wheel. Connectors: Hold, Sustain, Expression.

The keyboard is based on CME’s ultra-thin velocity sensitive 25 key mechanism offered in a high quality case.

Availability
Priced at US$349, the first production batch will be delivered mid-November 2007. It will take a few weeks to send products to each distributor, so you should expect Analog Factory Experience in a store near you by the end of December. For customers who bought Analog Factory, there will be an upgrade option to purchase the Experience version at a better price. The upgrade kit will be sold in stores for $249.

More information:
www.arturia.com .

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About The Author / Editor:

JJ Jame is a percussionist and theramin player, formerly a member of the Redondo Beach based BoyRacer.com™ electronica band, and a long-time electronic music fan, formerly an editor for the defunct EMcult™ website.
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