Boston, Mass. — Cakewalk, the world’s leading developer of powerful and easy to use products for music creation and recording, today announces a change in their corporate name. Effective immediately, the company will drop its previous legal name of Twelve Tone Systems, Inc. and be known as Cakewalk, Inc. Additionally, the company announced the next edition of its flagship product, Sonar 8, would start taking pre-orders starting Sept. 22nd, 2008. “When we started the company in 1987, we called ourselves Twelve Tone Systems, Inc., which I thought was an amusing pun,” explained Cakewalk founder and CEO Greg Hendershott.
“Our first product was called Cakewalk 1.0, and customers would often call and ask for ‘Cakewalk.’ Eventually we decided to stop correcting people and just call the company Cakewalk. And of course since then we’ve gone on to develop a whole line of products under various brands and trademarks such as SONAR.”
After operating for a number of years as “Twelve Tone Systems, Inc. DBA Cakewalk”, the company recently decided to simplify the corporate name. “Cakewalk customers can expect to see the same cutting-edge products Cakewalk has always produced,” Hendershott said. “In fact, most customers won’t even notice the change. It’s an administrative update.”
Added Distribution Partner
Last month Cakewalk also announced a non-exclusive distribution partnership with SteptimeWare of Bellingham, WA. The partnership took effect August 1, 2008.
The new relationship will extend Cakewalk’s industry-leading SONAR Digital Audio Workstation (DAW) product line and Cakewalk Instruments that include Rapture, Dimension Pro and Z3TA+ to a greater range of smaller music dealers across the U.S.
“We’re excited to add SteptimeWare to our network of distribution partners,” said Cakewalk’s Vice President of Sales Anthony Conte. “They have a deep and diverse customer base of resellers, and we’re pleased SteptimeWare will be able to help provide our products while helping us further penetrate this key market.”
“Our resellers are unique in their service to customers. Although they may not be as large a sales channel as the MI chain stores, their needs are just as diverse. Whether it’s a tool to compose and arrange, a virtual synth product or a music education package, our resellers want the finest software available,” said SteptimeWare’s owner Doug E. Smith. “Providing Cakewalk’s family of world-class products meets the demand we face every day. They’re going to make a great addition to our product line.”
About Cakewalk, Inc.
Cakewalk, Inc. is the world’s leading developer of powerful, yet easy to use products for music creation and recording:
Award-winning Digital Audio Workstations and Sequencers
Integrated Music Hardware and Software Solutions
Innovative Virtual Instruments and Effects
Entry-level Consumer Products
Millions of musicians around the world choose Cakewalk products to produce audio for the professional music, film, broadcast, and video game industries. These customers include Grammy(R) and Emmy(R)-winning producers, composers, sound designers and engineers. We invite you to learn more about our company and products by visiting www.cakewalk.com.
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