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Native Instruments Announces Departure from Industry Tradeshows

By on Tue, 07 Jul 2009 in Companies and People, Industry Headlines
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Berlin, Germany /Music Industry Newswire/ — Native Instruments today announced that it will no longer maintain a booth presence at industry trade shows like the NAMM Show, Musikmesse or AES in the future. The company has decided to instead prioritize online communication channels to engage with customers directly even stronger, and to allocate budgets accordingly.

This shift in priorities is exemplified by the new sophisticated rich-media web site that Native Instruments launched recently, and will be continued through the establishment of further innovative online channels and other means of direct communication in the future.

“Times are changing and we have seen tradeshows become increasingly less relevant for our industry,” says Pablo La Rosa, International Marketing Director at Native Instruments. “By focusing our efforts in online communication and direct-to-customer events, we reach out to today’s musicians and producers in a way that we believe is more efficient for us and more engaging for them.”

About Native Instruments:

Native Instruments is a leading manufacturer of software and hardware for computer-based music production and performance. The company’s mission is to develop innovative, fully integrated solutions for all professions, styles and genres. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.

About Christopher Simmons

Christopher Simmons has been writing about music since 1984 when he sold his first feature to Polyphony (now Electronic Musician) magazine. He has composed music for two TV cable shows, is a member of ASCAP and PRSA, and is the managing editor for Music Industry Newswire(TM), as well as the CEO of Neotrope(R) Entertainment. His 80s music can be found on iTunes, Amazon, and CDBaby, among others. He played in several electronica bands in the '80s, and currently tries to find time to play with his studio gear. He is also an award winning graphic designer, photographer, author of one book "Fractopia," and has created digital art for numerous national magazines. © Christopher Laird Simmons. More at: ChristopherSimmons.com .
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3 Responses to Native Instruments Announces Departure from Industry Tradeshows

  1. Resofactor Tue, 07 Jul 2009 at 19:06:32 -0400 EDT #

    Just imagine how much money NI will save! At the same time, how many vendors will follow?

  2. mr grumpy Wed, 15 Jul 2009 at 17:39:18 -0400 EDT #

    your new “rich media website” (http://www.native-instruments.com/#/de/) is slow and confusing. sorry, someone had to say that.

  3. admin Sat, 19 Sep 2009 at 17:26:28 -0400 EDT #

    Annoying the new N.I. site won’t work on my iTouch either since their Website is now “Flash or nothing” … grrr …. no fallback to “no Flash enabled.”

    …was trying to watch a demo of the new Absynth 5, but couldn’t access it on my iPod Touch via Safari … and no demo video on YouTube (yet, thanks to no trade show visits).

    So… score minus-one for accessibility.

    -Christopher Simmons