New York, NY /Music Industry Newswire/ — Indiana’s Valparaiso University men’s soccer team has joined forces with St. Lucian reggae artist Taj Weekes and his children’s charity, They Often Cry Outreach (TOCO), to launch the “Sneakers Not Wheelchairs” campaign – a public health initiative targeting the diabetes crisis in St. Lucia. Valparaiso will host the fundraiser during their season home opener game against the University of Michigan on September 6, 2009 at 6:00 pm.

Valpo men’s soccer coaches, Andy McCaslin and Jeff Oleck, spearheaded the event in effort to raise funds for TOCO HEALTH to purchase supplies for a November mission trip to St. Lucia to introduce its “Sneakers Not Wheelchairs” campaign. November is recognized around the world as Diabetes Awareness Month and TOCO’s mission trip will bring blood glucose meters, test strips, educational and nutritional materials as well as several volunteer doctors to St. Lucia for a national health fair. The campaign has set a goal to get 5,000 school children to participate in the Annual Diabetes Fun Walk to promote health and exercise. Valpo and Michigan soccer enthusiasts are encouraged to make a donation to TOCO, knowing that they can enjoy supporting their favorite team while making a contribution to a worthy cause at the same time.

TOCO, a U.S. based not-for-profit organization founded by Taj Weekes, is dedicated to improving the lives of underprivileged, at-risk and orphaned children in the Caribbean through sport, enrichment, educational and wellness programs. TOCO HEALTH’s “Sneakers Not Wheelchairs” campaign was initiated to address the growing diabetes epidemic in St. Lucia where there is reportedly an estimated two amputations per week due to diabetes-related illnesses. Many become shut ins because they are wheelchair bound so the “Sneakers Not Wheelchairs” campaign encourages St. Lucians to get up, put on their sneakers and exercise rather than become part of this statistic. Alarmed by the escalating rate of diabetes in his homeland, Weekes saw a natural connection between the healthy exercise offered by playing soccer and its positive benefits in helping to prevent Type 2 diabetes amongst the youth.

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About The Author / Editor:

JJ Jame is a percussionist and home-brew theremin player, formerly a member of the Redondo Beach based BoyRacer.com electronica band, and a long-time electronic music fan, as well as formerly an editor for the defunct EMcult website that Christopher Simmons launched in 1997 but soon abandoned (in many ways this site, MIN, is the stepchild of that project). JJ wants high-speed rail to criss-cross California sooner than later, and is madly in love with local Fox 11 TV personality Lauren Sanchez.

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