Hohner Launches Essential Series Acoustic Guitars : Mon, 31 Aug 2009 : Music Industry Newswire™

Hohner Launches Essential Series Acoustic Guitars

by Jesse JJ Jame
published Mon, 31 Aug 2009 – 18:43:37 +0000 UTCNo Comment

GLEN ALLEN, Va. /Music Industry Newswire/ — ÂHohner, Inc. announces the launch of the new Essential Series of acoustic guitars. These guitars are built utilizing a revolutionary technique Hohner calls “frequency matching.” Hohner’s technicians utilize a form of tap tuning to determine the resonant frequencies of the wood and then match the solid spruce tops with similarly resonant mahogany backs and sides. The result is a guitar that is unusually resonant, producing a rich, singing, tone that makes even the small bodied Parlor and Folk guitars in the Essential series sound huge.

“These guitars feature a micro-thin finish. The pick guards were left off in order to encourage the vibration of the tops,” commented product manager Drew Lewis. “We kept these guitars very simple cosmetically, all the money was invested into perfecting the manufacturing process,” Drew added.

Guitars by their very nature consistently play out of tune and to rectify this situation, Hohner has equipped each Essential model guitar with the Earvanaâ„¢ Compensated Tuning System. This special nut and bridge assures that these guitars play with perfect intonation, up and down the length of the neck. Each Essential guitar goes through a 12-point inspection at Hohner’s US facility in VA to insure that every guitar is set up to sound great.

“We’ve conducted blindfold tests with consumers and 87% of the guitar players we tested preferred the Essentials over famous brand guitars costing twice and three times as much” commented Scott Emmerman, Director of Marketing and Sales. “At these exciting price points, the Essential series guitars are game changers, play one yourself and you won’t believe it,” he added.

Essential Series guitars will be shipping to Hohner dealers in October. Price points on the Essentials start at $249 MAP for the Parlor and the Folk models and $269, $289, & $329 respectively for the Dreadnaught, Classical, and Acoustic Electric Mini-Jumbo.

About The Author / Editor:

JJ Jame is a percussionist and home-brew theremin player, formerly a member of the Redondo Beach based BoyRacer.com electronica band, and a long-time electronic music fan, as well as formerly an editor for the defunct EMcult website that Christopher Simmons launched in 1997 but soon abandoned (in many ways this site, MIN, is the stepchild of that project). JJ wants high-speed rail to criss-cross California sooner than later, and is madly in love with local Fox 11 TV personality Lauren Sanchez.