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NARIP Events: How To Market & License Music For Video Games, Nov. 19 in L.A.

by Jesse JJ Jame
published Tue, 27 Oct 2009 – 00:03:34 -0700 PDT
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LOS ANGELES, Calif. /Music Industry Newswire/ — You are cordially invited to NARIP’s ART OF THE MUSIC DEAL: What Happens Before You $ign on the Dotted Line? How To Market & License Music For Video Games on Thursday, November 19, 2009 in Los Angeles. Confirmed speakers include Electronic Arts’ Worldwide Executive of Music and Marketing STEVE SCHNUR and music and interactive software entertainment attorney JIM CHARNE.

With declining record sales, the focus on placing music in film, TV and other media such as video games has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, we bring in top experts to face off in a live negotiation of key deal points and contractual issues in a music-in-video-game license agreement.

Attorney Jim Charne whose practice focuses on clients in interactive software entertainment.

Attorney Jim Charne whose practice focuses on clients in interactive software entertainment.

Join us for this special session with music and interactive software entertainment attorney Jim Charne and Worldwide Executive of Music and Marketing, and President of Artwerk Music Group for Electronic Arts Steve Schnur (other speakers TBA). We will also discuss marketing music for video games to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

The right time to make a deal.

Major areas of negotiation, including:

•Terms
•Options
•Fee ranges
•Deliverables
•Clearances
•Things to avoid
•Closing the deal

Also:

•Case studies: what works, what doesn’t and why

•Making the pitch: necessary elements

•Timing

•What music buyers such as gaming companies really look for

•How to increase the impact and marketability of music

GUEST SPEAKERS (scroll down for speaker profiles):

Jim Charne, Esq., music and interactive software entertainment attorney
Steve Schnur, Worldwide Executive of Music and Marketing, and President of Artwerk Music Group for Electronic Arts
More speakers TBA.

WHEN

Thursday, November 19, 2009
7:00 p.m. – Registration opens
8:00 p.m. – Program begins
10:15 p.m. – Program ends

WHO SHOULD ATTEND

Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Music Attorneys
Those seeking music placement opportunities

WHERE

Los Angeles Film School
6363 Sunset Boulevard
Hollywood, CA 90028

Major cross streets: Sunset & Cahuenga

PARKING

Free street parking available after 6pm (read signs!) and paid parking available in the LA Film School parking lot (first lot on Ivar south of Sunset).

COST

$20 for NARIP Members
$40 for Non-Members
$75 for lawyers who wish to receive MCLE credit

Attention attorneys: receive 2.5 MCLE credits for attending this program for only $75. NARIP approved as a Multiple Activity Provider by the State Bar of California. Select Premium Ticket option below.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP: www.narip.com .

SPHERE: Related Content — CLICK HERE to See What Else is Out There!

About The Author / Editor:


JJ Jame is a percussionist and theremin player, formerly a member of the Redondo Beach based BoyRacer.com™ electronica band, and a long-time electronic music fan, formerly an editor for the defunct EMcult™ website.

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Permalink:   http://musicindustrynewswire.com/2009/10/27/min2359_000334.php

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